Introducing FlowForward: IUCX Launches New Forum for Water Utilities

The water utility industry is facing a defining moment, and IUCX is stepping up to meet it.

FlowForward is IUCX’s newest initiative: a dedicated Customer Service Forum created specifically for the water utility community. This first-of-its-kind event will bring together professionals from across the sector to tackle the most pressing challenges in infrastructure, digital transformation,

and customer experience (CX) strategy.

Set to take place on April 15, 2026, at the Tampa Convention Center, FlowForward isn’t just a forum — it’s a movement toward modernization, innovation, and meaningful customer connection in a sector that impacts every community.

🌊 Why FlowForward?

Water utilities sit at the intersection of essential service and evolving public expectations. As aging infrastructure collides with rising demand and rapid technological change, the need for future-ready strategies has never been more urgent.

FlowForward is built to meet that need head-on. Attendees will engage in:

• Dynamic keynote from Ted Henifin, CEO of Jackson Mississippi Water, as he discusses the challenges in leading a Mississippi water utility through billing system, lead pipe and water quality issues and how the industry can address challenges moving forward

• Panel discussions on "Affordability-The impact of Rising Rates on Utility Perception", "The Future of AMI in the Water Industry" and the "Workforce Planning in the Water Industry"

• Networking opportunities with senior decision-makers

• Exclusive CX insights curated by IUCX

This forum offers more than ideas — it offers real-world case studies, practical solutions, and the chance to connect with those shaping the future of water services.

👥 Who Should Attend?

FlowForward is open to a broad spectrum of water utility professionals, including:

• CX leaders, General Managers, Vice Presidents, Directors, Customer Service Operations executives, and technologists

• Utility CEOs and senior executives looking to lead transformation

• Solution providers and industry partners ready to support the next wave of change

Whether you’re deep in daily operations or driving strategic decisions, this event is designed to help you move forward — with clarity, confidence, and community.

🗓️ Key Details:

• Date: April 15, 2026

• Location: Tampa Convention Center, Tampa, FL

• Registration Fee: Included with full IUCX Conference 2026 Registration. Add-on must be selected before submitting.

All FlowForward attendees will also gain access to the Wednesday Exhibition Hall, showcasing the latest technology shaping the utility landscape.

🔗 Registration Now Open: If you're working to future-proof your utility, improve service delivery, or lead with customer-centric innovation, FlowForward is your next step.

👉 Learn more and register today: iucx.org/flowforward